demand is the buyer-side lever. It spans the whole funnel — generation, nurturing,
activation, conversion, expansion, retention — turning attention into customers and moving
the revenue stream, every stage scored on the same opportunity matrix.
The whole buyer funnelgeneration and nurturing build the pipeline; activation and conversion win customers; expansion and retention grow LTV
Moves the revenue streamevery stage lift moves the buyer-side revenue stream — attention becomes captured demand
Scored on one matrixevery sub-solution lands on the same matrix cells and the same opportunity score
Demand moves the buyer-side revenue stream · scored by the opportunity formula · built from AML